Voice of Customer Blog

Example of an open-ended survey question on a kiosk head

WHEN AND WHY TO USE OPEN-ENDED QUESTIONS

21st April 2021

Nearly a third of customers leave comments in satisfaction surveys. Find out when to ask open-ended questions to encourage valuable insights...

Illustration of a man wearing a mask paying for his shopping at the cash register

HOW CAN SUPERMARKETS REMOVE CUSTOMER PAIN-POINTS WITH FEEDBACK

4th February 2021

By Dom Harding

If you provide poor shopping experiences and continue to ignore customer pain-points, you could be at risk of losing millions in revenue every year...

Illustration showing groceries being delivered

DELIVER EXCEPTIONAL ONLINE SHOPPING EXPERIENCES

12th November 2020

By Dom Harding

Deliver better personalisation online to improve shoppers' experiences by 55% and increase customer acquisition by 46%...

illustration presenting customers doing shopping and leaving their feedback

IMPROVE IN-STORE CUSTOMER SATISFACTION

5th November 2020

By Dom Harding

It costs 5 times more to attract a new customer than keep an existing one. Deliver great in-store experiences to increase satisfaction and retention...

illustration presenting Avius kiosk surveys, Gestures touchless surveys, and online surveys

CUSTOMER FEEDBACK SURVEYS DURING AND POST-PANDEMIC

26th October 2020

By Dom Harding

Customer behaviour has changed in recent months. It's even more important now to listen to customer needs so you don't lose them forever...

VOICE OF CUSTOMER BLOG